0 comments on “Some Thoughts on Relevance and the Value of Intranets; #relevance #socbiz #socialbusiness #intranet #enterprise20”

Some Thoughts on Relevance and the Value of Intranets; #relevance #socbiz #socialbusiness #intranet #enterprise20

Summary: over the last months I have been confronted with almost the same question in various cases: “People don’t read what we publish. What can we do?” Unfortunately I have only come to one – not always embraced – recommendation…

0 comments on “#ROI of going #enterprise20; quantification obsession is a killer; pls discuss #e20”

#ROI of going #enterprise20; quantification obsession is a killer; pls discuss #e20

Today I am posting out of frustration 🙂 I've heard of a company that seems to be interested in approaching the enterprise 2.0 way of working. However, their first decision point is to calculate a business case (in this case…

0 comments on “#ideo #intranet #thetube – no formal impact evaluation; via #managementexchange.com”

#ideo #intranet #thetube – no formal impact evaluation; via #managementexchange.com

via managementexchange.com: Benefits & Metrics Some utilization statistics: More than 1,000 Project Pages created in that feature’s first six months (these pages have fields for project storytelling and document collections and sharing. They automatically include all team members who have…

0 comments on “#ROI on #marketing investments 2.0: #marketingspend / #opportunityvalue (like)”

#ROI on #marketing investments 2.0: #marketingspend / #opportunityvalue (like)

in all fairness: marketing should be measured on the opportunity value that it generates - not net sales or gross revenue; simply because it's not down to marketing to turn opportunities into revenue (yes, they are partly responsible for lead…

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