Some Thoughts on Relevance and the Value of Intranets; #relevance #socbiz #socialbusiness #intranet #enterprise20

Summary: over the last months I have been confronted with almost the same question in various cases: “People don’t read what we publish. What can we do?” Unfortunately I have only come to one – not always embraced – recommendation that I keep repeating: “Make relevance more visible and accept that some information means nothingContinue reading “Some Thoughts on Relevance and the Value of Intranets; #relevance #socbiz #socialbusiness #intranet #enterprise20”

#ROI of going #enterprise20; quantification obsession is a killer; pls discuss #e20

Today I am posting out of frustration 🙂 I've heard of a company that seems to be interested in approaching the enterprise 2.0 way of working. However, their first decision point is to calculate a business case (in this case an excel file) for the return on investment of the approach. Of course there isContinue reading “#ROI of going #enterprise20; quantification obsession is a killer; pls discuss #e20”

#ideo #intranet #thetube – no formal impact evaluation; via #managementexchange.com

via managementexchange.com: Benefits & Metrics Some utilization statistics: More than 1,000 Project Pages created in that feature’s first six months (these pages have fields for project storytelling and document collections and sharing. They automatically include all team members who have billed to the project, as well as start date, budget, client information, and more.) OverContinue reading “#ideo #intranet #thetube – no formal impact evaluation; via #managementexchange.com”

#ROI on #marketing investments 2.0: #marketingspend / #opportunityvalue (like)

in all fairness: marketing should be measured on the opportunity value that it generates – not net sales or gross revenue; simply because it's not down to marketing to turn opportunities into revenue (yes, they are partly responsible for lead quality but those goals are usually defined by sales as part of their briefing)