0 comments on “#ROI on #marketing investments 2.0: #marketingspend / #opportunityvalue (like)”

#ROI on #marketing investments 2.0: #marketingspend / #opportunityvalue (like)

in all fairness: marketing should be measured on the opportunity value that it generates – not net sales or gross revenue; simply because it's not down to marketing to turn opportunities into revenue (yes, they are partly responsible for lead quality but those goals are usually defined by sales as part of their briefing)