0 comments on “#ROI on #marketing investments 2.0: #marketingspend / #opportunityvalue (like)”

#ROI on #marketing investments 2.0: #marketingspend / #opportunityvalue (like)

in all fairness: marketing should be measured on the opportunity value that it generates - not net sales or gross revenue; simply because it's not down to marketing to turn opportunities into revenue (yes, they are partly responsible for lead…

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