Rethinking “Competition” – The Share of Voice Disruption

This article is inspired by a recent conversation with a leadership member of an insurance company. We talked about Digital Transformation and the challenges deriving from new business models and industrial disruption. He had one angle on the subject that kind of dumbstruck me and I felt silly to have never thought about it myself: the disruption through the inability to reach out to potential target groups in the attempt to get to the first A in AIDA: attention. Here's my reflection on the conversation to share it with you.

The Digital Workplace. Essential for digital business transformation & employee satisfaction.

When I started working in the field, Digital Natives and Social Media were the key drivers for a lot of companies. Resonating on my most recent conversation I came to realise that things have changed. Organisations feel that current and…

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