This article is inspired by a recent conversation with a leadership member of an insurance company. We talked about Digital Transformation and the challenges deriving from new business models and industrial disruption. He had one angle on the subject that kind of dumbstruck me and I felt silly to have never thought about it myself: the disruption through the inability to reach out to potential target groups in the attempt to get to the first A in AIDA: attention. Here’s my reflection on the conversation to share it with you.
Summary: Reflecting on my latest mandates and conversations I can definitely confirm that the winds in the field of Digital Workplace have changed. The subject seems to have left the hype curve. I believe we’ve even left the valley of disillusionment. When approaching the executive board, team efficiency and search time per employee don’t cutContinue reading “The New Executive Value Proposition of the Digital Workplace after the Hype”