DWP: The Single Entry Point to the Truth

Summary: Even though the field has agreed (and I’m on board here) that there is no such thing as a “Digital Workplace”, we’re still trying to find a tangible description for it. Based on my most recent gig at Social Business Collaboration and a little new business pitch I am involved in I’d like to add an (not revolutionary but maybe helpful) angle to the subject. Let’s call it the “Single Entry Point to the Truth”, in particular acknowledging the fact, that there is no such thing as a “Single Source of Truth” either. So this article is about what the DWP could actually be…whatever it’s built on.

Learning from my work in the field

I’ve used the following illustration in my most recent presentation at the Social Business Collaboration in Berlin. And maybe it’s me or the stuff I am getting involved in…but no matter how high the ambition is around collaboration, social or innovative things…we always end up at the same thing: I just need my stuff…easy…personalised…please!!

whattheymean

I was just working on a summary of a business case development project and the outcome was exactly that. What the majority of people in business functions wish for, is one single place in which they will find all their reference and work material…no matter where it lives or who’s created/published it.

Now… Let’s accept a few basic conditions:

  • The Digital Workplace is no “thing” – it’s a metaphor to describe what we need in information and knowledge work to drive effectiveness, foster working out loud and make it easy for people to reach their goals.
  • There is no “Single Source of Truth”. Period. Depending on what the truth is, it might be web content, a document, a post, an email…name it. So that all of this can reside in ONE huuuuuge container…come on.
  • There will never be one single digital communications or information management channel. No matter how many “one intranet” or “one company” or “MyXYZ” initiatives we run, there will be other channels that pop up in parallel, after it or were there to stay in the first place.

If that’s the reality, what we need is the:

Single Entry Point to the Truth

It would be the…how did one of my clients phrase it: everybody’s good morning.

The first touch point that guides you through the day. It show’s what’s going on, where people are dependent on input or things that need immediate attention. It would be the place that is directly connected to the user’s work day and business context and allows functions like Corporate Communications to sneak (relevant) messages into that context.

entrypoint

It could be called an aggregation layer, a wrapper or a portal. The name doesn’t matter – as long as it hasn’t been burned by previous initiatives and is better never mentioned in public anymore (Boogie Man…Boogie Man…Boo…….).

What we create is something that contributes to effectiveness (happy executives) and efficiency (happy employees). It would take away the digging, searching and crossing fingers that I got everything I need to “do things right the first time”.

digitalchannels

And it would be the place that would pick up from the business logic, the co-creation, the projects, the iterative work and turn the final items into corporate reference material.

So…does anyone got any thoughts on this? 🙂

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