new (german) publication on #enterprise20 #socbiz in Marketing Jahrbuch 2013 (CH); jointly with @IntranetMatters

My latest publication in the marketing annual for Switzerland (Marketing Jahrbuch 2013, Kömedia). I’ve proudly co-witten this with Stephan Schillerwein, Head of Research at Infocentric Research AG (Baden).

Social Media fängt innen an” (PDF des Artikel im Marketing Jahrbuch 2013, Kömedia)

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