my latest article in LEAD digital 06_2012 on #socialbusiness (German)

In the June issue of the German LEAD digital (published by the Verlag Werben & Verkaufen, a subsidiary of the Sueddeutsche Verlag) you can find an article on the basics of social business.  The essay contains references to my thinking around the change in leadership, work and collaboration culture as well as the challenges for change management and adaption.

The article was published in German. A link to the PDF can be found here or in the “publications” section of my site.

Special thanks to LEAD digital for the approval to publish this on my website!

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