(via @ConversationAge) 12 Habits of Highly Connective People; #yam #socialbusiness #enterprise20 #e20

I am sharing this for two reasons. Firstly I really urge you to watch the video posted on site linked to below…true inspiration!

Secondly I want to share this because I've been thinking about the 7 Habits of Highly Effective Social Enterprises a lot recently. My thinking was basically influenced by (if not hijacking) Stephen R. Covey's 7 Habits of Effective People (http://goo.gl/AxstB)…

1. Be proactive
Looking at the current state of organizations being proactive is essential. If you want to attract the real thought leaders and drivers in social business and unlock the talent in your organization NOW is the time to transform. Furthermore you have to embrace the fact that the first step is always the hardest. Don't expect a company to turn social by itself. It needs support. And by support I don't mean tools…I mean the foundation for a change in work and collaborative culture. 

2. Begin with the end in mind
As per my experience a lot of companies are either in the middle or pretty much at the end of their experimental phase with social tools. Now they have to become part of the business operations. Approaching this with a clear vision on how the social organization is supposed to operate in the future is crucial. Otherwise you will end up with a landscape of disconnected social services that again won't be able to connect the dots and tear down functional barriers…

3. Put first things first
A clear roadmap with an answer to 'what's in for me?' for each affected employee in each stage is key. Move along the people and introduce social services as a relief to operational work. The next step will be the connection of people with common subjects or interest… Launch the corporate social network first will most likely leave you with an internal chatter stream. But the impact on business operations will be hard to make visible. 

4. Think win-win
Easy one, hu? Yeah…social business comes from social. Give them some bait, mate!

5. Seek to understand first. Then to be understood.
Something consultancies are not really good in…listening 😉 Listening to challenges (not the wish list) and to be really interested in what people are struggling with to achieve their goals (or even excellence) is the only starting point to deliver great workplace services. 

6. Synergize
Again: social business is social. It involves people and their relationships. It's meant to tear down functional and geographical barriers and unleash unseen power for excellence. Start the process at the first day by bringing everyone in the room who has a real stake or might have a good idea. Not just the ones that say yes but definitely all of the ones that want to drive evolution towards a social business. This is way beyond a communication or IT initiative. It's about a new way to generate value. 

7. Sharpen the saw
Change usually breaks because it's not made sustainable. If you don't go through the loop of listening, adjusting and applying the learnings it all will be a one off initiative with literally no impact…besides some frustrated individuals. For me sharpening the saw means to really monitor and feel the transformation and support it by as much hand holding as needed. It will pay back at the end of the day.

Well…reading through the 12 Habits of Highly Connective People I had to think of the key protagonists of social business: thought leaders. These twelve habits line out exactly the way how thought leaders ought to behave. There is no point in re-iterating them here. Click the link below and think about the information and knowledge driven talent in your organization 🙂 Only one thing: I will definitely steal this with pride and use it for a thought leader program that I will be co-running this year :-))

— via iPad

Published by Philipp


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