Hm…I am slightly torn. Even though it's a logical move to bring on all the appreciated features from social and commercial platforms I am not sure if a too playful approach might lead to significant resistance in the old school talent segment against social communication techniques. Badges of foursquare keep us excited and it's fun to get a new one but in business context I can neither see benefit nor motivational impact for employees. Furthermore it implies a less serious perception of contribution or achievements.

On the other hand there's the thinking around gamification of business IT, which to some extend makes total sense to me…

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