Hm…I am slightly torn. Even though it's a logical move to bring on all the appreciated features from social and commercial platforms I am not sure if a too playful approach might lead to significant resistance in the old school talent segment against social communication techniques. Badges of foursquare keep us excited and it's fun to get a new one but in business context I can neither see benefit nor motivational impact for employees. Furthermore it implies a less serious perception of contribution or achievements.
On the other hand there's the thinking around gamification of business IT, which to some extend makes total sense to me…
Maybe that's just an initial gut feeling… As I've said…I am torn 🙂
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