My take on the following article
Communication has become one of the major challenges in larger organisations. Unfortunately e-mail definitely has turned into an inefficient 'thing‘ that is probably causing more work, confusion and in the end frustration than it adds speed to decision making and knowledge exchange. Social media and the new approach of integrating 'old school' channels such as SMS into converging conversations and turning message strings (now call 'conversations') into asynchronous chats starts changing the communication landscape. And the more I think about the use of micro blogging in project, expert network and business development or sales context the more I like it. It's like facebook's vision: all in one place. And here it wouldn't be just communications but relevant documents, status information, messages, updates etc etc etc. No cumbersome e-mail updates or notification. No 'can you check this and give your input' message with a link to a document that's broken… Well, all the inefficient things we know from the current way of working. But it wouldn't happen overnight. I will be a process of cultural change – work culture, communication culture, sharing and collaboration culture…in the end: corporate culture. 

http://www.mfauscette.com/software_technology_partn/2010/11/people-centric-communication.html

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